A comprehensive guide to the maximum payouts offered by Europe's top bookmakers.
NEW OFFER! As well as offering a market-leading £2m maximum payout on a multitude of football markets, an excellent acca insurance product and of course a cash-in option, William Hill also offer new customers 3x £/€10 free bets by using promo code C30 and this qualifying link! 18+, T&Cs apply.
William Hill Sports Bet £10 and get £30 in free bets: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
William Hill are the biggest bookmaker in the United Kingdom, with a High Street portfolio that totals over 2,300 shops. The self-proclaimed "Home of Betting", William Hill also have an active online customer base which totals over 2.5 million with plenty of football and horse racing punters favouring the London-based bookmaker.
William Hill are the third busiest online gambling site globally and from a value perspective they also offer the very best terms when it comes to maximum betting payouts across the key sports that matter - football and horse racing. Maximum daily payouts differ by sport and even by competition with bookmakers offering the biggest payouts across the most popular sports - football, horse racing and golf. William Hill dominate when it comes to maximum daily payouts - giving punters the best chance to win big. Let's be crystal clear here, bookmakers won't pay a penny more than their maximum daily limit, so whether you're a professional large stake player or a recreational double, treble and multiple punter, it pays to place your bets with bookmakers with the highest daily ceiling.
No other sport offers the chance for punters to profit hugely than football and William Hill has few peers when it comes to the biggest profit ceiling available online. William Hill currently (April 2018) offer a £2 million maximum payout ceiling across top-level football which includes the English Premier League, UEFA Champions League and International Football. £2 million competitions covered are listed below:
To put this into perspective, other online bookmakers such as 888 Sport and Stan James offers a maximum ceiling of £250,000 or less. It's also worth recognising that William Hill's £2 million ceiling covers Thursday night UEFA Europa League action plus the Scottish Premier League. The Europa League is big business, but beware as a number of popular online bookmakers only pay out to a maximum of £100,000. The same is true for the Scottish Premier League, where plenty of punters - especially big-fold acca players - can fall into the trap of including Scottish matches with bookmakers who will only payout to a £200,000 daily maximum - that's 10% of William Hill.
For football punters the value doesn't stop with their welcome bonus or their huge maximum payout ceiling. William Hill want your football bets and they have key loyalty promotions which give customers the opportunity to profit. William Hill offer a top-notch acca insurance product - ACCA Five Insurance plus 4 Means More on Premier League games, where 4 goals in a match mean boosted free bet returns:
Football ACCA Insurance: William Hill were the instigators of this promotion. Place a football ACCA of five teams or more and if one team lets you down, William Hill refund your stake as a free bet. They refund up to £/€20. Applies to straight accumulator bets Match Betting, Match Result & Both Team To Score and Both Teams To Score selections only
4 Means More: Available on all Premier League games. Quite simply if there are four or more goals in any Premier League match all winning bets across Match Betting, Both Teams To Score or Match Result and Both Teams To Score markets will receive a 15% bonus, paid out in free bets.
If you already have a William Hill account but want to add further bookmakers to your portfolio who offer strong maximum payouts across football, we can currently point you in the direction of bet365 and Betfair Sportsbook. bet365 are the only football bookmaker to challenge William Hill when it comes to the very strongest maximum payout ceilings across the key divisions and competitions. Where bet365 truly excel though is giving huge ongoing profit opportunities with their Euro Soccer Bonus and other supporting promotions. Betfair Sportsbook also offer an interesting angle for punters who bet regularly across the lower divisions, continental Europe and the MLS + run a double odds promotion on correct goalscorer markets.
bet365: £2 million maximum payout across the English Premier League, Championship, Leagues 1 & 2, UEFA Champions League, UEFA Europa League, Primera Liga, Bundesliga, Serie A, Ligue 1, and FIFA+UEFA Internationals including Qualifiers.
It's well worth noting though that bet365, who are the global number 1, offer different loyalty promotions than William Hill, which included enhanced boosted ACCA payouts and a unique each-way first goalscorer's promotion:
Euro Soccer Bonus: payable across the English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 and UEFA Champions League. Correct pre-match trebles and ACCAs up to 14-folds, in Full Time Result or Result/Both Teams To Score markets receive a bonus of between 5% to 100%.
Each-Way First Goalscorers: A strong offer for those who like a play in the First Goalscorer market. bet365 via this long-term promotion offer unlimited places on First Round Goalscorer each-way bets placed on any match. So if your player scores at any point during the game, bet365 will settle on all goalscorers at 1/3 odds for unlimited places in 90 minutes.
Betfair Sportsbook offer a £1 million maximum payout across top-level football. That's second to only bet365 and William Hill. Betfair excel when it comes to second-tier European leagues. Across the Austrian Bundesliga, Belgian Pro League and Dutch Eredivisie they offer top-payouts of £500,000, plus £250,000 for the increasingly popular Major League Soccer. Remember if your ACCA includes a match from smaller competitions your bookmaker will only payout to the lowest competition ceiling.
If you aren't already a Betfair Sportsbook customer (they now offer a fantastic bookmaker service), take advantage of their £/€100 in free bets via our qualifying link below using promo code ZBBC01:
- Maximum Payout of up to £1,000,000 on football plus get up to £/€100 in free bets. T&Cs apply- claim your free bets here
William Hill again lead the way when it comes to Horse Racing maximum payouts. £1 million across United Kingdom and Republic of Ireland flat and National Hunt racing is the very best available. It's worth noting that this can be as low as £250,000 for Irish Racing with other well respected bookmakers such as Stan James and Skybet. The £1 million level also includes all William Hill Ante Post markets - beware as plenty of other online bookmakers offer a smaller ceiling on Ante Post. In the most competitive and mature sports betting market that is Horse Racing, the real key though are the added extras that bookmakers regularly provide punters.
High 5 Racing Offer: This promotion covers all races shown live on ITV or ITV4, all National Hunt races on Friday and Saturday and one selected meeting across the rest of the week. If a horse wins by 5 or more lengths in the race, back the winner and get a 25% free bet bonus on winnings (up to £/€100) and, if your horse finishes 2nd, get your money back as a free bet up to £/€25.
Best Price Guaranteed Horse Racing and UK Greyhounds: industry standard these days, but William Hill won't be beaten on price across UK or Irish horse racing. However where punters get a real edge is with UK Greyhounds where William Hill also guarantee the very best price. Take the early price with total confidence.
If you already have a William Hill account, we wholeheartedly recommend bet365 and Ladbrokes as serious alternatives when it comes to Horse Racing. Not only do they match William Hill in terms of maximum payouts, they beat them when it comes to their ITV or ITV4 Racing ongoing free bet promotions.
bet365 offer the same £1 million daily maximum payout ceiling across United Kingdom and Republic of Ireland horse racing as William Hill, however they actually add real ongoing value with a specific live televised race £/€50 free bet offer and are the best in the business for offering extended each way places and full 1/4 odds each way returns.
ITV Racing 4/1 Offer: Like watching ITV or ITV4 Racing? Since 2012, bet365 have been rewarding loyal punters by giving away risk-free bets if you land a winner in a Live televised race at 4/1 or more. Link that promotion to the bet365 Price Promise and it's a great value-add offer. Back a winner at 4/1 or more in any ITV or ITV4 live race and you will receive a free bet to the same stake on the next live ITV or ITV4 race. Each race is taken entirely separately, so another winner at 4/1 in the following race means that you will receive a further free bet. Even better they cover stakes up to £/€50.
Extended Each Way Terms: Nobody beats bet365 when it comes to paying out extended each way places and full 1/4 odds place terms. In this day and age of 1/5 odds which has crept into online horse racing betting, bet365 regularly pay full 1/4 odds at all of the big festivals and meetings.
Ladbrokes offer the same £1 million maximum payout across United Kingdom and Republic of Ireland flat and National Hunt racing. On top of that their, Best Odds Guaranteed Plus promotion is market leading, covering a selected meeting each day and paying a boosted price if you take the price for a win or each way single bet (including early prices and board prices) and the SP returns greater.
If you aren't already a Ladbrokes customer then take this opportunity to add them to your bookmaker portfolio and take advantage of their up to £/€50 matched free bet via our qualifying link below using promo code F50:
Ladbrokes New Customer Offer, £50 free bet using promo code F50. T&Cs apply - claim your free bet here
Below you'll find a broad selection of William Hill's current (March 2017) maximum payouts, and where they rank versus their rivals for key sports. If you aren't already a customer, William Hill offer a bet £/€10 get £/€30 in free bets offer when you join - but only if you quote promo code C30 when registering. T&Cs apply.
|Bookmaker||New Customer Offer||Promo Code|
|William Hill||£30 In Free Bets||C30|
|Sport / Competition||Maximum Payout||Rank|
|Bundesliga/La Liga/Serie A||£2,000,000||1st|
|UK Horse Racing||£1,000,000||1st|
|Irish Horse Racing||£1,000,000||1st|
|Golf - PGA/Euro Tour||£500,000||1st|
|Grand Slam/ATP Tennis||£100,000||9th|
|Rugby World Cup||£500,000||1st|
|NFL American Football||£100,000||5th|
Comparison between bet365, Betfair, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Totesport, William Hill and 888.
So why are daily maximum payout ceilings important? When signing up to an online bookmaker we don't tend to think about the maximum payouts provided by them, but now that we live in a world of huge payouts we should! Online bookmakers work to a set of published Betting Rules which change for each operator. Within these rules are their set daily maximum payouts across the different sports they operator betting markets in. Maximum payouts differ by sport with bookmakers offering the biggest payouts across the most popular sporting markets which are currently football, horse racing and golf.
Bookmakers won't pay a penny more than their maximum daily limit, so whether you're a professional large stake player or a recreational double, treble and multiple punter it pays to place your bets with bookmakers with the highest daily ceiling.
Accumulator punters be warned! Including matches from varying competitions and leagues can impact on your winnings. Here's a statement from a well-known online bookmaker's terms of business. "Where a multiple bet has been placed which involves events with different maximum winnings limits then the lowest limit will apply."