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Maximum Payout William Hill

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William Hill are the biggest bookmaker in the United Kingdom, with a huge High Street presence. The self-proclaimed “Home of Betting”, William Hill also have an active online customer base which totals over 2 million with plenty of football and horse racing punters favouring the London-based bookmaker.

William Hill are the seventh busiest online gambling site globally and from a value perspective they also offer the very best terms when it comes to maximum betting payouts across the key sports that matter – football and horse racing.

William Hill Maximum Payouts 2024

Maximum daily payouts differ by sport and even by competition with bookmakers offering the biggest payouts across the most popular sports – football, horse racing and golf. William Hill dominate when it comes to maximum daily payouts – giving punters the best chance to win big. Let’s be crystal clear here, bookmakers won’t pay a penny more than their maximum daily limit, so whether you’re a professional large stake player or a recreational double, treble and multiple punter, it pays to place your bets with bookmakers with the highest daily ceiling.

Sport/CompetitionWilliam Hill Max PayoutBest AlternativeFurther Details
Football, Premier League£2,000,000bet365 - £2,000,000bet365 Further Details
Horse Racing, UK & Ireland£1,000,000bet365 - £1,000,000bet365 Further Details
Golf, Major Championships£500,000bet365 - £500,000bet365 Further Details
Golf, PGA Tour£250,000bet365 - £500,000bet365 Further Details
Tennis, Men's Competitions£100,000bet365 - £500,000bet365 Further Details
Basketball, NBA£250,000bet365 - £500,000bet365 Further Details
American Football, NFL£250,000bet365 - £500,000bet365 Further Details


Beware William Hill’s non-football maximum payouts can significantly be beaten. In fact do you fancy adding up to 5 times more maximum payout cover across top-level sports? bet365 are undoubtedly Number 1 when it comes to non-football maximum payouts. In fact they cannot be beaten across UK and Ireland Horse Racing, Golf, Tennis, Darts, Snooker, plus American sports including the NBA and NFL.

Our advice would be to have both William Hill and bet365 sports betting accounts, on the basis that William Hill offer the very best maximum payouts across football, with bet365 offering the very best maximum payout profit opportunity across all other sports. It’s undoubtedly a win/win, giving you the best opportunity to win big.

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bet365 are the world’s number 1 online betting sports bookmaker and they lead the way when it comes to daily maximum payouts across a vast range of sports. £2m on top-level football, £1m on Horse Racing (UK and Ire), plus up to £500,000 on Golf, Grand Slam Tennis and American Sports make them the market leader.

Current Maximum Payout Ranks

  • Football – 2nd; Horse Racing – Co-Market Leader; Golf – Co-Market Leader; Grand Slam Tennis – Market Leader; ATP Tennis – Market Leader; NBA/NFL – Market Leader; Darts – Co-Market Leader.

William Hill Maximum Payout 2024

Football is without doubt the biggest sport for betting on globally and William Hill has no peers when it comes to the biggest payout limits available online. William Hill currently offer a £2 million maximum payout ceiling across top-level football which includes the English Premier League, EFL, UEFA Champions League and International Football, which also includes the World Cup. £2 million competitions covered are listed below:

  • English Premier League, EFL Championship + Leagues 1 & 2, Scottish Premiership, UEFA Champions League, UEFA Europa League, La Liga, Bundesliga, Serie A, Ligue 1 and the World Cup.

To put this into perspective, other online bookmakers such as 888Sport and Unibet offer a maximum ceiling of £250,000 for the top competitions and as low as £50,000 across English and Scottish lower leagues. It’s also worth recognising that William Hill’s £2 million ceiling covers Thursday night UEFA Europa League action plus the Scottish Premiership.

The Europa League is big business, but beware as a one popular online bookmaker only pays out to a maximum of just £50,000. The same is true for the Scottish Premiership, where plenty of punters – especially big-fold ACCA players – can fall into the trap of including Scottish matches with bookmakers who will only payout as low as £250,000 daily maximum – that’s just 12.5% of William Hill’s £2 million daily profit ceiling.

2024 William Hill Max Payout

It’s important to maximise online bookmaker maximum daily payouts, as no punter wants their winnings capped. We rate William Hill very highly, especially across football where they are Number 1.


William Hill are one of the online industry giants when it comes to maximum payouts. £2m on football, which includes the English Premier League, English Football League, FA Cup, English League Cup, Scottish Premiership, Scottish FA Cup and Scottish League Cup, cannot be beaten. That level also covers Internationals, the UEFA Champions League, Europa League and top division football across France, Germany, Italy and Spain.

£1m on Horse Racing (UK and Ire) equals anything in the market as does £500,000 on Golf, plus £250,000 on Darts and Snooker.

  • Football – 1st; Horse Racing – Co-Market Leader; Golf – Co-Market Leader; Grand Slam Tennis – 2nd; ATP Tennis – 5th; NBA/NFL – 2nd; Darts – Co-Market Leader; Snooker – Co-Market Leader.


William Hill are undoubtedly the very best when it comes to maximum payouts on football betting and their non-sports coverage is excellent as well. But their are some significant weak spots, across tennis and PGA / DP World Tour golf, where you can up your coverage with bet365. William Hill offer £250,000 for Grand Slam tennis which is strong, but across the men’s (ATP) Tour, that drops to £100,000 which is off the pace of £500,000 set by bet365.

For golf punters. it’s also worth recognising that William Hill differentiate between Major Championship golf and PGA / DP World Tour (old European Tour) golf. £500,000 on Majors equals the best in the industry, but that maximum payout drops significantly to £250,000 for PGA Tour and DP World Tour tournaments – which naturally are most weeks of the golf calendar. bet365 offer £500,000 across all Major Championship, PGA and DP World Tour golf full-stop.

Below you’ll find a broad selection of William Hill’s current maximum payouts, and where they rank versus their rivals for key sports. Comparisons are between the following bookmakers: bet365, Betfair Sportsbook, Betfred, BetVictor, Boylesports, Coral, Ladbrokes, Paddy Power, Skybet, William Hill, Unibet, 888Sport.

Sport/Competition/LeagueWilliam Hill Max PayoutRank
World Cup£2,000,0001st
Euro 2024£2,000,0001st
Champions League£2,000,0001st
Europa League£2,000,0001st
Premier League£2,000,0001st
National League£1,000,0001st
Scottish Premiership£2,000,0001st
Scottish Championship£1,000,0001st
Scottish League 1&2£1,000,0001st
Bundesliga/La Liga/Serie A£2,000,0001st
    Other Sports
UK Horse Racing£1,000,0001st
Irish Horse Racing£1,000,0001st
Golf - Majors£500,0001st
Golf - PGA Tour/DP World Tour£250,0005th
Grand Slam Tennis£250,0002nd
ATP Tennis£100,0005th
NBA Basketball£250,0002nd
NFL American Football£250,0002nd

Why Are Bookmaker Maximum Payouts Important?

So why are daily maximum payout ceilings important? When signing up to an online bookmaker we don’t tend to think about the maximum payouts provided by them, but now that we live in a world of huge payouts we should! Online bookmakers work to a set of published Betting Rules which change for each operator. Within these rules are their set daily maximum payouts across the different sports they operator betting markets in. Maximum payouts differ by sport with bookmakers offering the biggest payouts across the most popular sporting markets which are currently football, horse racing and golf.

Bookmakers won’t pay a penny more than their maximum daily limit, so whether you’re a professional large stake player or a recreational double, treble and multiple punter it pays to place your bets with bookmakers with the highest daily ceiling.

Accumulator punters be warned! Including matches from varying competitions and leagues can impact on your winnings. Here’s a statement from a well-known online bookmaker’s terms of business. “Where a multiple bet has been placed which involves events with different maximum winnings limits then the lowest limit will apply.

Maximum payout William Hill last updated November 2022 but subject to change. Comparisons used on this page are between the following bookmakers: bet365, Betfair Sportsbook, Betfred, BetVictor, Boylesports, Coral, Ladbrokes, Paddy Power, Skybet, William Hill, Unibet, 888Sport.

Please contact us if you spot any changes before we do or check the individual terms from the bookmakers above using the links provided.

william hill maximum payout

William Hill Support & Safer Gambling

William Hill have a comprehensive customer support team which can be reached through:

  • Live Chat is available 24 hours a day.
  • Email: customerservices@williamhill.co.uk
  • UK Freephone: 0800 0856 296
  • International Freephone: 00800 3551 3551
  • X: @WillHillHelp

William Hill Safer Gambling Tools

As an operator committed to responsible gambling, William Hill have a whole range of safer gambling tools at their players’ disposal as well as offering advice on staying in control of your gambling.

With William Hill you can track all of your gambling activity and access your long term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Reality Checks’ also allow you to keep tabs on how long you’ve been playing so you can manage your time accordingly.

‘Time Out’ options are available for anybody who wants to take a break from using William Hill for a flexible period of time, and of course there’s the option to self-exclude if you prefer.

About The Author - Steve Bamford

This article was written by Steve Bamford and published at 13:38GMT 17.11.23.

Steve has been involved in the gambling industry for approaching 15 years and has extensive experience of using both online and offline bookmakers as well as writing about gambling-related features, offers and promotions.

This experience has helped shape Steve’s approach to sports betting, with a particular focus on the bookmakers who offer better value in terms of extra each-way places, better maximum payout thresholds, and value-added promotions. Steve’s favourite sports for betting on are golf, MMA, boxing and National Hunt horse racing.